Knowing what products are selling is important—but understanding why they’re selling is the key to scaling your e-commerce store. With product performance analytics, you gain visibility into:

• Bestsellers vs. underperformers

• Seasonal trends

• Profit margins vs. revenue

• Product return rates

Using tools like Google Analytics Enhanced E-commerce, Shopify reports, or WooCommerce Analytics, you can track performance and decide:

• What to promote more

• What to discontinue

• What products need better positioning or bundling