Not all customers are created equal. Some are first-time buyers, others are loyal repeat shoppers. By using customer segmentation, you can divide your audience based on behavior, interests, location, and purchase history.

Why it matters:

• Send targeted marketing messages

• Offer personalized discounts

• Improve customer retention

• Increase lifetime value

Tools like Klaviyo, Mailchimp, and Meta Ads Manager allow you to segment and personalize your outreach. When each message feels personal, your customers are far more likely to convert.