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Pulse Tracker
Pulse Tracker is an AI-enabled perception intelligence platform that turns scattered public conversations into structured, decision-ready insights. Understand what’s being said about you, where it matters, and what to do next — across digital channels, languages, and geographies.
#publiccommunications #brandhealth
Understand stakeholder perception in real time
- Continuous monitoring across major social, news, and digital channels
- Track how your organization, leaders, and initiatives are being discussed
- Surface emerging conversations before they become headlines
- Cut through noise with AI-driven theme and narrative detection
Make sense of vernacular and code-mixed conversations
- Native processing across major Indian languages — Hindi, Bengali, Kannada, Tamil, Telugu, Marathi, Gujarati
- Code-mixed content (Hinglish, Tanglish, etc.) handled natively, not translated
- Capture sentiment that English-only tools miss entirely
- Build accurate perception baselines for India-facing organizations
Move from sentiment to actionable narrative
- Go beyond positive/negative scoring with AI-driven theme extraction
- Identify the why behind public mood, not just the what
- Track narrative shifts across time, geography, and audience segments
- Compare your perception footprint against peers and competitors
Brief leadership with confidence
- Auto-generated summary reports for executives and communications teams
- Aggregate dashboards covering volume, sentiment, themes, and reach
- Visualize perception trends across campaigns, events, or crisis periods
- Export-ready briefings for board presentations and stakeholder updates
Detect issues early, respond decisively
- Configurable alerts for anomalies, velocity spikes, and sentiment shifts
- Identify coordinated amplification patterns and inauthentic behaviour
- Distinguish organic engagement from manufactured signal
- Equip your communications team with evidence, not gut feel
Built for public sector and enterprise communications
- Purpose-built for municipal organizations, government communications offices, and policy teams
- Equally suited to brand reputation tracking for private enterprises
- Role-based access with audit trails for regulated environments
- Fully AI-enabled — from ingestion and analysis to insight generation
Our Solutions
Continuous Monitoring
Always-on tracking across major social, news, and digital channels. Stay informed about your organization, leaders, and initiatives without manual effort.
Theme & Narrative Extraction
Move beyond positive/negative scoring. AI-driven theme detection reveals the underlying narratives shaping public perception.
Smart Alerts
Configurable alerts for anomalies, velocity spikes, and sentiment shifts. Know when something needs your attention before it becomes a crisis.
Aggregate Dashboards
Visualize perception trends across volume, sentiment, themes, and reach. Drill into specific campaigns, events, or audience segments.
Multilingual Coverage
Native processing across seven Indian languages and code-mixed content. Capture the sentiment that English-only tools miss entirely.
Sentiment Analysis
Granular sentiment scoring across stakeholder groups, geographies, and time periods — with confidence indicators on every signal.
Coordinated Behaviour Detection
Identify amplification patterns and inauthentic activity. Distinguish organic engagement from manufactured signal with confidence.
Executive Briefings
Auto-generated summary reports for leadership and communications teams. Export-ready briefings for board presentations and stakeholder updates.